Milliseconds Can
Save Millions
Every second your website lags, visitors and revenue slip away. We engineer high-performance digital experiences that convert.
Latency Kills
A 1s delay reduces conversions by 7%. Speed directly impacts revenue.
Revenue Recovery
Faster sites rank better and retain users longer, boosting sales.
Core Web Vitals
We fix LCP, INP, CLS and all metrics that determine real performance.
Load Time Is Revenue
Slow load times trigger a chain reaction: higher bounce rates, lower conversions, crushed search ranking, and frustrated users. Even a 100ms delay compounds into lost revenue and degraded trust.
I focus on full-stack performance engineering. That includes Core Web Vitals, backend execution cost, caching layers, distributed API latency, and deep database query analysis. No guesswork. No surface-level tweaks. Actual bottlenecks removed at their origin.
Technical Arsenal
React / Next.js
Frontend Performance
Node.js
Backend Runtime
PostgreSQL
Database Engine
Redis
Caching Layer
AWS / Edge
Infrastructure
Frontend Optimization
Slower frontend equals lower conversions. I remove layout shifts, brutal JS bottlenecks, and unnecessary rendering overhead. The goal is simple: keep your user moving, not waiting.
Businesses see 20 to 40% higher conversions after fixing frontend bottlenecks. Not magic, just physics.
- Core Web Vitals: Targeting 95+ in LCP, INP, CLS.
- Code Splitting: Aggressive lazy loading and bundle slimming.
Less JavaScript. Less blocking. Less frustration. That’s how you win user patience and search ranking at the same time.
Explore OptimizationSite Performance Overview
The Usual Suspects
Images without dimensions pushing the UI down while loading.
Aspect-ratio placeholders and proper sizing.
Heavy JS execution freezing the UI during user actions.
Web Workers and task-splitting.
Shipping fat bundles to mobile users and expecting speed.
Tree-shaking and chunk splitting.
Backend Efficiency
A fast UI waiting on a slow API is still a slow app. This section focuses on the critical backend layers that directly affect request speed, throughput, and system stability.
Request Lifecycle
Request Lifecycle Optimization
Clean routing, minimized middleware, and efficient request flow to prevent micro-delays from stacking into seconds.
Smart Data Flow & Caching Strategy
Redis caching, read/write splitting, selective invalidation and response deduping to trim avoidable round trips.
Optimized Query & Compute Workload
Query tuning, batching, pagination and removing repeated expensive calculations inside hot paths.
Scalable API Architecture
Horizontal scaling, connection pooling and structured concurrency to maintain stable performance under load.
Server Bottlenecks
Fetching related data in a loop causing 100s of DB queries.
Batching strategies or proper SQL joins.
Full table scans on millions of rows for simple lookups.
Add indexes based on actual query patterns.
Too many connections create latency and server thrashing.
Connection pooling or middle layers like PgBouncer.
Our Methodology
A structured, results-driven approach that consistently improves performance.
Discovery
Identify bottlenecks and pain points in your website & web app.
Analysis
Deep performance and code audit for actionable insights.
Optimization
Implement frontend and backend improvements for speed.
Testing
Measure improvements, validate stability and reliability.
Launch
Deploy with confidence and monitor results in real-time.
Discovery
Identify bottlenecks and pain points in your website & web app.
Analysis
Deep performance and code audit for actionable insights.
Optimization
Implement frontend and backend improvements for speed.
Testing
Measure improvements, validate stability and reliability.
Launch
Deploy with confidence and monitor results in real-time.
Let's Optimize Your Website
Stop losing conversions to slow load times. Share your website and get a preliminary performance audit within 24 hours.
See the Process
Watch how I analyze performance issues.
Remote / Worldwide